The 25 Best Widgets To Include on Small Business Websites

Widgets are highly useful tools for building websites at scale. Essentially, website widgets are individual site elements that can either be dragged and dropped onto a web page or added by cutting and pasting a bit of code.  There are many different types of website widgets out there. Widgets can be used to add design … Continued

Widgets are highly useful tools for building websites at scale. Essentially, website widgets are individual site elements that can either be dragged and dropped onto a web page or added by cutting and pasting a bit of code. 

There are many different types of website widgets out there. Widgets can be used to add design elements to a page, improve usability and functionality, and integrate third-party tools and applications. Using a tool like Duda’s
custom widget builder, you can even create your own. 

Below, you’ll find a comprehensive list of the best website widgets to add to your next web design project.

Here are some anchor links for those that would prefer to skim the list and jump ahead:

1. text widget

Somewhat obviously, text is one of the basic building blocks of the web. Using text widgets on your website enables you to quickly add copy to a web page and easily manage aspects like font type and size, text style (e.g., header), text color and more.

2. Image Widget

Image widgets can be found on pretty much every small business site across the web. Very few web pages today make use of text only. However, just because image widgets are common doesn’t mean they can’t be deployed in interesting ways. If you can successfully work image widgets into your digital storytelling, you’re much more likely to turn visitors into customers.

3. Before & After Widget

People have short attention spans on the web and you want to convey messages quickly. Before and after widgets can be used to tell a whole story in an instant and will definitely be a big hit on any site you create. Plus, the slider on the image is very fun to play with.

4. CAlendar Widget

A calendar website widget is easy-to-understand and visually engaging way of letting site visitors know what is on a business or organization’s schedule. For example, a yoga studio may use a calendar widget to display upcoming classes on a homepage.

5. Click To Call Widget

Most small business owners look forward to calls from potential customers, so it should be a top priority to facilitate as many as possible from the website. Click to call widgets usually take the form of big, thumb-friendly buttons that enable a visitor to call a business in just one click. This widget is great at getting attention and driving customer leads.

6. Share Widget

Word of mouthing is often thought of as the best form of marketing. On the web, sharing is how we facilitate it. Share widgets enable customers to easily tell other consumers about the cool product or service that are offered on the website. Almost every web page you build should have a share widget included on it.

7. Countdown Widget

Countdown widgets are a fun and eye-catching way to build excitement and let users know about an upcoming event. Be sure to take advantage of any customization options the widget provides to ensure the countdown fits the design of the site you’re creating.

8. Business Hours Widget

Most businesses keep some form of regular opening hours. You want to display these clearly on any small business website you create, especially if the business maintains a physical location where customers might show up. The homepage is an excellent location for a business hours widget.

9. Lottie Animation Widget

Lottie animations are sleek, flexible vector animations that load quickly and look fantastic on all devices.

Here are a few of the benefits of using a Lottie animation widget on a website as described by Duda’s product team:

  • Lottie animations draw visitor attention where you want it to go. An image is worth 1000 words; an animation is worth even more!
  • Lottie animations are vectors that fit any screen size and device type. This means no pixelations, regardless of size.
  • Lottie animations are exported as JSON files, so they load quickly and won’t slow down your sites.
  • You can change the color of the animation directly in the Lottie editor, enabling you to give it the right look and feel for your site.

10. Map Widget

Adding a map to a website providers visitors with a visual representation of one of the most important pieces of information you want them know. A map widget allows you to quickly add a beautiful and explorable map to a site in just a few clicks. Almost every kind of business can benefit from the inclusion of a map on their website.

11. Image Slider widget

Image sliders are super useful if you want to conserve space, but still allow visitors to check out lots of images without leaving the page. Image sliders can come in all shapes and sizes and many image slider widgets will include some more advanced design functionality that allows you to do things like add filters and interesting transitions.

12. Contact Form Widget

Contact Us

Contact forms are the workhorses of small business websites. These simple tools often perform the most important function of a website — generating a pursuable lead for the business. Contact form widgets make it easy to add a beautiful, neatly designed contact form with all of the entry fields a small business or organization needs to qualify potential customers and prioritize their customer responses.

13. Video Widget

Video is one of the go-to tools for digital marketers and web professionals around the world. There are a variety of ways you can add video to your websites, such as using an iframe or hosting the video yourself. However, you can also find some amazing widgets that make it easy to add video to a site in just a few clicks. Many of these widgets will easily work with YouTube, Vimeo, Dailymotion and other online video platforms.

14. Photo Gallery Widget

Photo galleries can come in all shapes and sizes. Photo gallery widget to display images is a great way to show off a portfolio of work, the smiling faces of  employees, or business’s decor and layout. Its the versatility of this widget that makes it one of the most commonly found on sites across the web.

15. Accordion Widget

Accordions widgets are great for packing lots of helpful information onto a web page in a way that doesn’t overload the user. Accordions can be displayed in a variety of designs; however, they all maintain the same basic functionality. These widgets are especially useful on product, services and FAQs pages.

16. List Widget

List of Services

Lists are one of the most common ways people format content on the web. List widgets provide web designers and digital marketers with an easy way to present a list of information in a beautiful design. List widgets are commonly used to display everything from business locations to services and employee profiles.

17. Table Widget

In a way, table widgets are similar to list widgets. They are used to organize and display a large amount of information in a succinct way. However, the design of a table on a web page is usually quite different from that of a list. A table widget makes it easy to create a table that will display properly on desktop, tablet and mobile. Many of these widgets will also enable you to create a table simply by connecting a spreadsheet of some kind. 

A weather monitor widget is useful for any business whose operations depend, at least in part, on the weather. Outdoor cafes, ski lodges and whitewater raft companies can all benefit from providing their site visitors with a convenient way to determine if the weather will hold during their interaction with the business.

Summing Up…

There are all kinds of widgets out there that help web professionals easily add beautiful design elements and advanced functionality to websites. Above, we’ve covered some of the best website widgets out there, but this is by no means a complete list. Many more useful native widgets can be found in web design platforms like Duda or widget and plugins directories (e.g., the WordPress Plugin Directory).

We hope you find these widgets helpful!


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