10 Tips for Creating An Effective Real Estate Website

If you’re thinking of starting a real estate website or want to improve your existing one, here are some tips.

The internet has created countless opportunities for real estate agents to handle several deals at a time. However, that’s only possible when you have a dedicated website that is easy to use and has accurate information. If you’re thinking of starting a real estate website or want to improve your existing one, here are some tips.

  1. Mobile Phone Compatibility

Ensure your website runs smoothly on mobile phones and tablets. These devices have smaller screens, operate via touch input and rely heavily on internet connectivity speed. A responsive website will allow users to skim through on the go and increase the chances of a lead.

  1. Capture Leads

Catchy phrases are not the best way to grab user attention. Instead, offer something more practical like up-to-date information on market listings, create infographics to make the process seem easier, and lead the user to the contact form. You can also offer a free ebook download or market report.

  1. Allow Internal Search and Filtered Results 

Incorporating internal search and filters on your website will narrow down results and give users exactly what they want. If your offerings include various regions, different types of land, and structure styles, extend filter capabilities so users can limit their search to particular neighborhoods and other aspects of the property.

If your listings are limited to home buying, include additional detail searching based on:

  • Structure type 
  • Per square footage
  • Size of the lot
  • Number of bedrooms and bathrooms
  • Other details such as parking, pool, etc.
  1. Dedicate a Page to Each Region 

The first thing a potential buyer will search for is the neighborhood. Featuring separate pages that are devoted to each region along with essential information will save the user time. Also, integrate a map to showcase your properties along with nearby places of interest such as:

  • Schools, malls, hospitals, places of worship, and other services
  • Public transportation available
  • Recreational places such as parks, indoor playgrounds, and more
  • Tourist attractions

Mention important information such as neighborhood lifestyle, safety measures, and nearby facilities such as restaurants and cinemas, etc.

  1. Use Clear Crisp Images

A picture speaks a thousand words, and displaying high-quality images on your real estate website will strike the right cord as pictures can create an ideal scenario for people searching for a house. 

Use professional photography and videography services for the best shots on your website. Capture the best angles of the property and highlight the essential parts. 

  1. Keep Navigation Simple

Keep your website layout clean and convenient. 

  • Use static headers leading to the main sections
  • For better SEO optimization, use descriptive labels rather than single words
  • Don’t place dropdown menus as they are inconvenient 
  • Use at most seven menu items
  • Include main links in the footer of every page
  1. Highlight Market Influence and Testimonials

This is the section where you can boast of your affiliations with reputable companies and other partners. Include written or video testimonials from your clients stating your credibility and their wonderful experience with you as a real estate agent. 

  1. Offer Useful Resources

Make your website an all-in-one service. Apart from property listings and information, offer extra help to answer related questions for potential clients. 

Mortgage calculator. It helps clients determine the budget they need to have to pay for a house over the years.

Home valuation. It gives buyers a chance to calculate the property’s current value and what returns they can expect on a sale.

Market reports. Property investors carefully monitor the market, waiting for opportunities. This can be a good add-on to your website to retain visitors.

  1. Make Contacting Easy

Don’t let website visitors think twice before contacting you. Include your real estate agent profile with your picture, bio, sold and active listings, and achievements. This information will help build confidence, a sense of reliability, and create trust between you and the prospective client. 

  1. Start a Blog

A real estate blog is a great way to interact with leads and buyers to share useful information and adapt to an additional role of an advisor. Share tips and posts on the house purchasing process, relocation, home insurance, interior decoration, property selling, and more. A blog keeps users engaged and gives them more reason to return to your website.


For people looking for their dream home, real estate agents are the most trustworthy source to help them find the perfect home. A website will bridge the gap between you and the buyer. The above tips will ensure you get things done right. 


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